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Competing in the New Reality of Destructive Demand

NEW YORK (August 9, 2016) — TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, will present three free webinars on August 23 and 24 to review second quarter 2016 hotel performance results and trends. Findings will be presented by TravelClick experts John Hach, Senior Industry Analyst, and Katie Moro, Director, Demand360 Data Partnerships. John and Katie will present the latest emerging trends, including how member rates and loyalty programs are redefining hotel distribution strategies. The webinars will be moderated by Barbara Taylor Carpender, President and CEO at Taylored Alliances.

Numerous disruptive events within the past year have destructed demand without warning or notice. Threats of infectious disease, terrorism and continued global economic uncertainty are new realities impacting hoteliers throughout the world. At the same time, online distribution channels are changing, and emerging media options are growing. The changing landscape creates new challenges and opportunities for attaining revenue per available room (RevPAR) objectives in 2016 and beyond. This webinar will place special focus on examining the impact of destructive demand events and provide specific recommendations on ways hoteliers can successfully compete given this new reality.  

Webinar content is based on TravelClick’s proprietary Agency360® solution, the only comprehensive database of agency bookings on the market, eMonitor market performance reports and Demand360® forward-looking hotel booking data. 

Key topics:

  • Second quarter 2016 review and recap
  • Regional analysis of key markets throughout the world
  • Analyzing the impact of destructive demand
  • Successful strategies for competing in the “new normal”
  • Remainder of 2016 outlook and RevPAR pace review
     

Three sessions will be offered to accommodate a range of time zones. Click the links to register:

About TravelClick

TravelClick (TravelClick.com) provides innovative cloud-based solutions for hotels around the globe to grow their revenue, reduce costs and improve performance. TravelClick offers hotels world-class reservation solutions, business intelligence products, and comprehensive media and marketing solutions to help hotels grow their business. With local experts around the globe, we help more than 38,000 hotel clients in over 160 countries drive profitable room reservations through better revenue management decisions, proven reservation technology and innovative marketing. Since 1999, TravelClick has helped hotels leverage the web to effectively navigate the complex global distribution landscape. TravelClick has offices in New York, Atlanta, Chicago, Barcelona, Bucharest, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Follow us on twitter.com/TravelClick and facebook.com/TravelClick.

Contact: Danielle DeVoren / Caitlin Kasunich

ddevoren@kcsa.com or ckasunich@kcsa.com / 212.896.1272 / 212.896.1241

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